my background

Born and raised in Austin, Texas. I enjoy RV camping, video games, and going swimming and hiking with my dogs. I have a MA in Anthropology and I have expertise in contextual research, design thinking, service design, and product strategy.

As a strategist, I value creating clarity without impractical details. I focus on underlining needs to create scalable, human-centered, and practical solutions.

As a coach, I value being helpful. I like building respectful partnerships that unite teams by defining collaboration and knowledge sharing approaches.

As a researcher, I prioritize rigor and efficiency. I work to balance best practices (to de-risk insights) while exploring ways to increase value and impact.

Contextual research

Program lead

In-person training workshops

experience

UX & CX Research | 10+ years

Product Strategy | 9 years

Service Design | 8 years

Design Thinking | 8 years

Team Leadership | 6 years

Masters in Anthropology

tools

Usertesting, Userzoom, Dscout, Maze, Surveymonkey, Optimal Workshop, Qualtrics, ChatGPT, Microsoft Co-Pilot, Hotjar, Excel
Miro, Mural, Figjam, Microsoft Whiteboard, Lucidchart, Draw.io
Figma, Sketch, Invision, Illustrator, Firefly, Loveable, Canva
Tableau, Power BI, Adobe Analytics, Excel, Google Analytics
Jira, Aha!, Asana, Trello, Basecamp, Confluence, Sharespace, Microsoft Project, Planview

expertise

Ethnography, diary studies, card sorts, prototype and concept testing, focus groups, interviews, survey design, benchmarking, behavioral analytics, persona creation, participatory design, journey mapping, contextual inquiry
Content, thematic, discourse, narrative, grounded theory, phenomenology, affinity diagramming, sentiment, needs, task, and friction detection.
Jobs-to-be-Done framwork, IBM enterprise, D.school, IDEO, Sherwin
Roadmapping, Portfolio Management, Agile, Dual-Track Agile, SAFe Agile, Lean, Product visions and strategies
System maps, JTBD assessments, business process modeling, data flow planning, task assessments, and more
Journey mapping, service blueprints, omni-channel planning, persona creation, stakeholder mapping, and more

Design guidance

Prototype testing

Self-service training content